What causes a cosmetic tube to split along the side seam during retail display?

What causes a cosmetic tube to split along the side seam during retail display?
What causes a cosmetic tube to split along the side seam during retail display?

A cosmetic tube may split along the side seam during retail display when the seam area is weakened by poor welding, excessive internal pressure, formula-package incompatibility, overfilling, heat exposure, or repeated mechanical stress. This problem is more common in laminated tubes because they are made from flat laminate web material that is formed into a tube and sealed along the side.

Side seam splitting is not only a visual defect. It can lead to leakage, product contamination, poor shelf appearance, customer complaints, and retailer rejection. The cause is usually a combination of material structure, seam-sealing quality, filling conditions, formula behavior, and storage environment.

What Is Side Seam Splitting?

Side seam splitting happens when the longitudinal seam of a laminated cosmetic tube opens, cracks, peels, or separates during storage, transport, or retail display. The split may appear as a small line at first, but it can expand when the tube is squeezed, stacked, exposed to heat, or filled with a high-pressure or aggressive formula.

Practical note: If a tube splits only after filling and retail display, the root cause may not be the empty tube alone. The real issue may involve the formula, filling volume, sealing strength, temperature exposure, and carton compression together.

Main Causes of Side Seam Splitting

CauseWhat HappensTypical Result
Poor side seam weldingThe laminate edges are not bonded strongly enoughSeam peeling, cracking, or opening under pressure
Excessive internal pressureOverfilling, formula expansion, or gas generation pushes against the tube wallSide seam becomes the weakest failure point
Formula incompatibilityOils, solvents, fragrance, or actives weaken the inner layer or adhesive interfaceSoftening, delamination, leakage, seam split
Heat exposureRetail lighting, warehouse heat, or transport temperature increases pressure and softens materialsSeam stress increases during display
Carton or shelf compressionTubes are squeezed during transport, storage, or display stackingStress concentrates along the seam line

Why the Side Seam Is a Sensitive Area

In laminated tubes, the body is formed by sealing two edges of a laminate sheet together. This welded area may have different thickness, stiffness, and stress behavior compared with the rest of the tube wall. If the seam is not properly bonded, or if the formula creates pressure inside the tube, the side seam can become the first area to fail.

  • Different material overlap: The seam area may be thicker or stiffer than the surrounding body.
  • Welding dependency: Seam strength depends on sealing temperature, pressure, speed, and material cleanliness.
  • Stress concentration: Internal pressure and external squeezing often focus stress along the seam line.
  • Formula contact: The inner seam edge must resist oils, actives, fragrance, and solvents.

Production Factors That Can Cause Seam Failure

Production FactorFailure MechanismControl Method
Low sealing temperatureLaminate layers do not fully bondOptimize welding temperature and dwell time
Excessive sealing temperatureMaterial becomes brittle, distorted, or burnedSet controlled temperature window
Insufficient pressureWeak bonding between overlap layersAdjust sealing pressure and roller condition
Contamination on seam areaDust, oil, ink, or coating reduces adhesionKeep seam area clean and avoid printing into weld zone
Poor laminate tension controlUneven stress remains in the tube bodyControl web tension and forming stability

Formula Factors That Increase Side Seam Risk

Some formulas are more likely to challenge the side seam during long-term storage. Oil-rich creams, essential-oil formulas, high-fragrance products, solvent-like emollients, chemical sunscreens, exfoliating acids, or highly active skincare systems may interact with the inner layer or adhesive structure. This can reduce seam strength over time.

Formula TypeRiskRecommended Packaging Direction
High-fragrance creamFragrance oils may migrate into plastic or seam areaUse barrier structure and compatibility testing
Essential-oil skincareTerpenes and natural oils may soften or swell plastic layersUse EVOH, PBL, or ABL after testing
Chemical sunscreenOil-soluble UV filters and emollients may create compatibility riskUse high-barrier tube and aging test
Thick paste or dense creamHigher squeeze pressure during useOptimize orifice size, wall strength, and seam strength
Gas-generating or unstable formulaInternal pressure increases during storageImprove formula stability and avoid overfilling

Display and Storage Conditions That Trigger Splitting

  • Retail lighting heat: Shelf lights can warm tubes and increase internal pressure.
  • Direct sunlight: UV and heat exposure may weaken material and formula stability.
  • Warehouse temperature fluctuation: Repeated hot/cold cycles create expansion and contraction stress.
  • Stacking pressure: Tubes placed under heavy cartons or display trays may deform.
  • Consumer squeezing on shelf: Testers or retail handling can stress the side seam before purchase.

How to Prevent Side Seam Splitting

Prevention MethodHow It Helps
Optimize side seam weldingImproves bonding strength and reduces peeling risk
Keep artwork away from seam weld areaPrevents ink, coating, or varnish from weakening the seam
Choose compatible laminate structureEnsures the inner layer and adhesive system match the formula
Control filling volume and headspaceReduces internal pressure after filling and storage
Run filled aging testsChecks whether seam strength remains stable over time
Improve carton and display protectionReduces compression stress before and during retail display

Recommended Tests Before Mass Production

TestPurposeWhat to Check
Side seam peel testMeasures seam bonding strengthPeeling, weak bonding, inconsistent weld
Burst pressure testChecks whether the tube can handle internal pressureSide seam split, shoulder failure, tail seal failure
Filled aging testChecks formula-package compatibility over timeSoftening, delamination, leakage, seam opening
Heat storage testSimulates retail and transport heat exposureExpansion, pressure buildup, seam weakness
Drop and compression testChecks transport and retail handling durabilityCracking, leakage, display deformation

Extruded Tubes vs. Laminated Tubes

If side seam appearance or seam splitting risk is a major concern, brands may consider an extruded tube or co-extruded tube instead of a laminated tube. Extruded tubes usually have a seamless body, which removes the longitudinal side seam as a failure point. However, laminated tubes may still be the better choice when the formula needs ABL or PBL barrier protection.

Tube TypeSide Seam RiskBest Use
Extruded PE tubeLower side seam risk because body is usually seamlessSkincare, hand cream, lotion, cleanser, premium cosmetics
5-layer co-extruded EVOH tubeLower side seam risk with added barrier performanceSunscreen, fragrance-rich creams, active skincare
PBL laminated tubeHas side seam, but can offer good plastic-based barrierFunctional skincare, oral care, personal care
ABL laminated tubeHas side seam, but offers very high barrierToothpaste, high-barrier formulas, aggressive paste products

Common Misunderstandings

MisunderstandingCorrect Explanation
“The seam split means the tube material is always bad.”Not always. The issue may come from welding settings, formula pressure, heat exposure, or overfilling.
“If the empty tube passes inspection, the filled product will be safe.”Not necessarily. Formula contact and storage conditions may weaken the seam after filling.
“Only laminated tubes can leak.”Any tube can leak if the material, sealing, filling, or cap system is not suitable, but laminated side seams require special control.
“More glue or stronger sealing always solves the problem.”The correct solution depends on material compatibility, weld temperature, pressure, laminate structure, and formula behavior.

Best Practical Recommendation

If a cosmetic tube splits along the side seam during retail display, check the issue from four directions: seam welding strength, formula compatibility, internal pressure, and display/storage stress. Do not judge the problem only by appearance. A full root-cause analysis should include filled samples, aged samples, seam peel testing, burst testing, and heat-storage evaluation.

For formulas with high fragrance, essential oils, chemical sunscreens, strong actives, or high internal pressure risk, consider upgrading to a better barrier laminate, a 5-layer co-extruded EVOH tube, or a seamless extruded PE tube depending on the formula and brand positioning.

Summary

A cosmetic tube can split along the side seam during retail display because the seam is the stress-sensitive area of a laminated tube. The most common causes include weak side seam welding, formula incompatibility, overfilling, internal pressure buildup, heat exposure, carton compression, poor seam-area design, and insufficient aging testing.

To prevent this issue, brands should select the right tube structure, optimize seam welding, keep decoration away from the weld zone, control filling volume, test the real formula in filled tubes, and confirm retail-display stability before mass production.

Learn more: Extruded Tube vs. Laminated Tube Side Seams, PE Tubes vs Laminated Tubes, Laminate Tubes, ABL Tubes, PBL Tubes, Quality Assurance.

Need to Prevent Side Seam Splitting in Cosmetic Tubes?

Xinfly Packaging helps brands analyze seam strength, laminate structure, formula compatibility, filling pressure, heat aging, and retail-display performance to reduce leakage and side seam failure risks.

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Jeff Shao - CEO & Founder

Jeff Shao - CEO & Founder

Jeff Shao is a forward-thinking entrepreneur and packaging innovator with over 20 years of experience in the cosmetic and personal-care packaging industry. As the Founder and Managing Director of Xinfly Packaging, he has transformed the company from a traditional plastic tube manufacturer into a global provider of custom, eco-friendly, and premium cosmetic tube solutions.

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