Case Study · Lip Gloss Packaging

10g Lip Gloss Squeeze Tube Packaging Project

A cosmetic brand approached Xinfly Packaging to develop a premium 10g lip gloss squeeze tube for their new makeup collection. The goal was to create a soft, easy-to-squeeze cosmetic tube with high visual appeal and stable performance for global retail markets.

Unlike rigid applicator-style lip gloss containers, this project focused on a flexible squeeze tube structure that allows better dosage control, smoother application, and lower production cost for large-scale OEM manufacturing.

10g Lip Gloss Squeeze Tube Packaging Project

Project Background

The customer is a growing cosmetic brand focused on lip care and color cosmetics. They required a packaging solution that could support both retail branding and online e-commerce sales.

The main challenge was balancing visual luxury with functional usability. Lip gloss products require packaging that not only looks attractive on shelves but also ensures smooth dispensing and controlled application for consumers.

Based on our experience in Lip Gloss Tubes, Makeup Tubes, and Cosmetic Squeeze Tubes, we recommended a 10g PE squeeze tube structure optimized for cosmetic viscosity and branding flexibility.

Customer Challenges

Visual Appeal

Need premium appearance for competitive makeup market.

Soft Squeeze Control

Must allow smooth and controlled lip gloss dispensing.

Leak Prevention

Safe structure for global shipping and e-commerce orders.

Brand Differentiation

Packaging must stand out among lip gloss competitors.

Engineering Recommendation

Our engineering team recommended a 10g soft PE squeeze tube with optimized wall thickness and controlled outlet design. This structure provides a balance between flexibility, durability, and cost efficiency.

We also suggested combining glossy surface printing with optional soft-touch finishing to enhance shelf impact while maintaining a premium cosmetic feel.

The final solution ensures excellent compatibility with lip gloss formulas while supporting mass production efficiency for OEM and private label brands.

Why 10g Is the Ideal Size for Lip Gloss Tubes

The 10g capacity is one of the most commonly used formats in lip gloss packaging because it balances portability, usability, and perceived product value. It is widely adopted by cosmetic brands for both retail and private label production.

Perfect Daily Use Size

Compact but sufficient for daily lip makeup applications.

Travel Friendly

Easy to carry in handbags, purses, and cosmetic kits.

Retail Standard Format

Common size in global beauty and makeup markets.

Cost Efficient Production

Optimized for large-scale OEM cosmetic manufacturing.

Why PE Squeeze Tubes Work Best for Lip Gloss

PE (Polyethylene) squeeze tubes are widely used in lip gloss packaging due to their flexibility, safety, and compatibility with cosmetic formulas. They allow smooth dispensing while maintaining stable product protection.

Soft Squeeze Control

Allows users to control product output easily and precisely.

High Compatibility

Works well with oil-based and gloss cosmetic formulations.

Leak Resistant Design

Stable sealing structure suitable for global shipping.

Lightweight Material

Reduces packaging cost and improves logistics efficiency.

Tube Specifications & Project Details

ItemSpecification
ProductLip Gloss Squeeze Tube
Capacity10g
Diameter19–22mm
MaterialSoft PE Tube
Structure2-Layer PE
Surface FinishGlossy / Soft Touch Optional
PrintingOffset Printing + Silk Screen Printing
ClosureScrew Cap / Applicator Tip
ApplicationLip Gloss / Lip Care / Makeup

Services Provided by Xinfly Packaging

Packaging Engineering

Tube structure optimization for lip gloss viscosity and dispensing control.

Custom Branding

Pantone color matching, logo placement, and premium cosmetic decoration.

Production Support

OEM/ODM manufacturing with stable quality control and fast lead time.

Global Shipping

Export packaging support for Amazon, retail, and beauty distributors.

Project Results

10g Perfect Lip Gloss Size
PE Flexible Tube Structure
19mm Optimized Diameter
100% Sample Approval

The final 10g lip gloss squeeze tube solution helped the customer achieve a strong balance between luxury appearance and functional usability. The packaging improved shelf visibility, enhanced consumer application experience, and supported scalable OEM production for global beauty markets.

Client Feedback

"The Xinfly team helped us refine the structure and finish of our lip gloss packaging. The final 10g squeeze tube looks premium on shelves and performs perfectly during use. It significantly improved our product presentation in both retail and online channels."

— Cosmetic Brand Product Manager

Frequently Asked Questions

What is the ideal size for lip gloss tubes?

10g is widely used because it balances portability, usability, and retail presentation.

Why choose PE squeeze tubes?

PE tubes provide flexibility, safety, and excellent compatibility with cosmetic lip gloss formulas.

Can I customize printing?

Yes, we support offset printing, silk screen printing, and hot stamping for branding.

Do you support OEM/ODM?

Yes, we provide full OEM and private label cosmetic tube manufacturing services.

Can I choose different cap types?

Yes, screw caps, applicator tips, and custom closures are available.

What is the MOQ?

MOQ depends on customization level, typically starting from 5,000 pcs.

Looking for Custom Lip Gloss Tubes?

Xinfly Packaging provides OEM & ODM lip gloss squeeze tubes with full customization, including printing, material selection, and packaging design support for global cosmetic brands.