Case Study · Shampoo Tube Packaging

How We Developed Custom Shampoo Tubes for a Hair Care Brand

A hair care brand partnered with Xinfly Packaging to develop custom shampoo tubes for a salon-inspired daily cleansing line. Unlike body lotion or hand cream packaging, this project focused on wet-shower usability, stable 200ml capacity, anti-slip handling, controlled dispensing for liquid shampoo, flip-top cap reliability, and cost-effective PE tube production for high-volume hair care sales.

Custom Shampoo Tubes Project for Hair Care Brand

Project Overview

The customer was preparing to launch a shampoo product line for daily hair cleansing, salon retail, and e-commerce bundles. The product had a lower viscosity than body lotion and cream products, so the packaging needed to control dispensing carefully while remaining convenient for shower use.

For shampoo packaging, the biggest challenge is not only how the tube looks, but how it performs when consumers use it with wet hands. The tube must be easy to grip, easy to open, stable when standing upside down, resistant to leakage, and strong enough to hold a larger 200ml filling volume without deformation.

After reviewing the shampoo viscosity, filling volume, retail positioning, and expected usage environment, our engineering team recommended a 50mm diameter 200ml PE squeeze tube with a flip-top cap. This solution was developed based on Xinfly’s experience in shampoo tubes, hair care tubes, conditioner tubes, and cosmetic squeeze tubes.

Customer Pain Points Before Development

Shower Leakage Risk

  • Shampoo is more fluid than creams, so cap sealing and orifice control are critical.
  • The customer wanted to avoid leakage during shipping, bathroom storage, and repeated use.
  • A poorly matched flip-top cap could cause product residue or uncontrolled flow.

Wet-Hand Usability

  • Consumers often use shampoo with wet hands in the shower.
  • The tube needed a comfortable grip and easy one-hand opening.
  • The brand wanted packaging that felt convenient, not slippery or hard to squeeze.

Large Capacity Tube Stability

  • The customer needed a 200ml retail size for daily hair care use.
  • The tube had to stand well on shelves and bathroom counters.
  • Wall thickness and tube diameter had to prevent deformation after filling.

Factory Engineer’s Recommendation: Why 50mm 200ml PE Tubes with Flip-Top Cap Were Selected

From a factory engineering perspective, shampoo tubes require different design logic from skincare cream tubes. Shampoo has better flowability, which means the cap opening cannot be too large, or the product may dispense too quickly. At the same time, the opening cannot be too small, or consumers will need to squeeze repeatedly in the shower.

Based on 15+ years of cosmetic and personal care tube manufacturing experience, our engineers recommended a 50mm diameter 200ml PE tube. This diameter provides enough volume without making the tube too long, helps maintain stable standing performance, and supports efficient filling during production.

We paired the tube with a flip-top cap because shampoo products require fast opening and closing in wet environments. A properly matched cap orifice helped the customer achieve smooth dispensing, controlled product flow, and improved shower-use convenience.

Why Shampoo Tubes Need Different Design from Body Lotion Tubes

Lower Viscosity Formula

Shampoo flows more easily than lotion, so cap opening size, shoulder design, and sealing quality need to be carefully matched to prevent over-dispensing and leakage.

Wet Bathroom Environment

The tube must be easy to grip, easy to open, and stable on bathroom shelves. We considered consumer use with wet hands throughout the design process.

Hair Care Brand Presentation

Hair care packaging needs to communicate cleanliness, fragrance, salon quality, and daily convenience. The design had to look professional while staying cost-effective.

Final Packaging Solution

The final shampoo tube solution was designed around six priorities: shower-use convenience, controlled dispensing, stable 200ml capacity, lightweight PE structure, flip-top cap reliability, and clean hair care branding. The 50mm diameter helped the tube remain practical for both retail shelves and e-commerce delivery.

Project TypeCustom Shampoo Tubes Project for Hair Care Brand
ApplicationDaily Shampoo, Moisturizing Shampoo, Salon Hair Care, Travel Hair Care Sets
Recommended MaterialPE Squeeze Tube
Capacity200ml Retail Size
Tube Diameter50mm
Tube ShapeRound Tube for Comfortable Grip and Efficient Filling
Wall ThicknessAdjusted for 200ml Capacity and Shower-Use Stability
Surface FinishMatte Finish / Glossy Finish Optional
PrintingOffset Printing + Silk Screen Logo Highlight
ClosureFlip-Top Cap with Controlled Orifice
Target MarketHair Care Retail, Salon Products, E-commerce Bundles, Private Label Shampoo

Services Provided by Xinfly Packaging

Xinfly Packaging supported the customer from packaging evaluation to mass production. Our team considered shampoo flow behavior, 200ml filling volume, shower-use conditions, tube diameter, cap sealing, decoration design, production efficiency, and export packing before confirming the final 50mm PE tube solution.

Packaging Engineering

  • Shampoo viscosity and flow behavior review
  • 50mm diameter and 200ml capacity recommendation
  • PE squeeze tube structure selection
  • Wall thickness adjustment for large-capacity stability
  • Flip-top cap and controlled orifice matching

Hair Care Branding Support

  • Pantone color matching
  • Matte or glossy surface selection
  • Offset printing layout optimization
  • Silk screen logo highlight
  • Cap color matching for shampoo series design

Production & Delivery Support

  • Sample development and confirmation
  • Cap fitting and leakage checks
  • Mass production quality control
  • Export carton packing
  • Repeat-order color consistency support

How We Solved the Customer’s Key Problems

Controlled Shampoo Flow

The flip-top cap orifice was matched to the shampoo viscosity to prevent over-dispensing while still allowing smooth product flow during shower use.

Stable 200ml Tube Shape

The 50mm diameter and adjusted wall thickness helped the filled tube stand better, resist deformation, and remain comfortable to hold.

Cost-Effective Hair Care Packaging

PE squeeze tubes provided a lightweight and practical alternative to rigid shampoo bottles, reducing shipping pressure while keeping packaging attractive.

Relevant Packaging Options for Hair Care Brands

PE Shampoo Tubes

Flexible, lightweight, and cost-effective for daily shampoo and salon-inspired hair care products. Learn more about PE tubes.

Conditioner Tubes

Suitable for paired shampoo and conditioner systems using matching tube shapes and cap colors. Explore conditioner tubes.

Flip-Top Cap Tubes

Convenient for wet-hand shower use and quick daily dispensing. View flip-top cap tubes.

PCR Hair Care Tubes

For brands with sustainability goals, PCR PE can be evaluated based on formula, color, and decoration needs. See PCR cosmetic tubes.

About Xinfly Packaging

Xinfly Packaging is a professional cosmetic and personal care tube manufacturer with 15+ years of production experience. We specialize in shampoo tubes, hair care tubes, conditioner tubes, scalp care tubes, and custom cosmetic tube packaging.

Our engineering team helps hair care and personal care brands choose practical tube packaging based on formula viscosity, target capacity, shower-use conditions, cap function, filling process, decoration requirements, and sales channel. For shampoo brands, we focus on controlled dispensing, cap reliability, bathroom durability, stable standing, and efficient large-volume production.

Whether you are developing daily shampoo, moisturizing shampoo, clarifying shampoo, salon treatment shampoo, travel shampoo, conditioner sets, or private label hair care packaging, Xinfly Packaging can help you select a tube structure that matches your formula, brand image, and production budget.

Development Process

1
Formula Review
2
Capacity Planning
3
Cap Matching
4
Sample Approval
5
Mass Production
6
Export Delivery

Project Results

200mlRetail Shampoo Size
50mmStable Tube Diameter
PECost-Effective Material
100%Sample Approval

FAQ About Custom Shampoo Tubes

1. What material is suitable for shampoo tubes?

PE tubes are commonly used for shampoo packaging because they are flexible, lightweight, cost-effective, and suitable for daily hair care formulas.

2. Why recommend a 50mm diameter for 200ml shampoo tubes?

A 50mm diameter helps keep the 200ml tube stable, easier to hold, and suitable for retail display without making the tube too long.

3. Is a flip-top cap suitable for shampoo tubes?

Yes. Flip-top caps are ideal for shower-use products because they are easy to open, convenient for wet hands, and suitable for repeated daily use.

4. Can shampoo tubes replace plastic bottles?

Yes. Tubes are lighter, easier to squeeze, more compact for shipping, and practical for e-commerce hair care products and travel kits.

5. What capacities are common for shampoo tubes?

Common sizes include 100ml, 150ml, 180ml, 200ml, and 250ml depending on brand positioning and usage scenario.

6. Can shampoo tubes use PCR material?

Yes. PCR PE can be considered for shampoo tubes when brands want sustainable packaging. We recommend testing color, printing, and formula compatibility before production.

7. Can you customize tube color and finish?

Yes. We support Pantone color matching, matte finish, glossy finish, soft-touch finish, offset printing, silk screen printing, and hot stamping.

8. How do you reduce leakage risk in shampoo tubes?

We evaluate shampoo viscosity, cap structure, orifice size, shoulder design, sealing strength, and transport conditions before production.

9. Are PE shampoo tubes cheaper than laminate tubes?

In most shampoo projects, PE tubes are more cost-effective than laminate tubes and suitable when high-barrier performance is not required.

10. Can you support private label shampoo packaging?

Yes. Xinfly Packaging supports OEM, ODM, and private label hair care brands with tube design, sampling, printing, production, and delivery.

11. Can you make matching shampoo and conditioner tubes?

Yes. We can develop matching tube sizes, colors, caps, and printing designs for shampoo and conditioner product lines.

12. What information should I provide for a quote?

Please provide formula type, capacity, tube diameter, material preference, cap type, printing design, order quantity, and target market.

Need Custom Shampoo Tubes for Your Hair Care Brand?

Tell us your shampoo formula, target capacity, tube size, cap preference, decoration idea, sustainability goal, and order quantity. Xinfly Packaging will recommend a practical 50mm 200ml PE shampoo tube solution based on real factory production experience.